Jollity Life: OneBlackMark App for TNElection2016

Wednesday, 11 May 2016

OneBlackMark App for TNElection2016

During election time, all the parties want to be visible through advertisement. And social media is one of the successful medium of advertisement. As you all knew its election time in Tamil Nadu, first time in the history of Tamil Nadu all the political parties started taking social media and online advertising seriously.

Yes it’s all because of one man Mr. Narendra Modi who nearly ruled every social media channel during the 2014 general elections in India. Now I am seeing so many Google display ads, Facebook Ads, Instagram and many other traditional print mediums. DMK (Dravida Munnetra Kazhagam) and PMK (Pattali makkal Katchi) are the parties who extensively using these advertising platforms.

Apart from this as a citizen I would really like to thank Tamilnadu Election Commission for its extraordinary efforts, which they have been taking since Jan-2016 for the initiatives. They came up with many voting awareness campaigns in various medium like print, celebrity video talks and through social media to achieve 100% polling in this Tamil Nadu state election 2016.

As an additional contribution to #TN100Percent initiative, an idea came up with a Mobile App called “One Black Mark” wherein people can take a selfie with the predesigned voting awareness stickers. Also they can share their selfie with friends through major social networks like Facebook and Twitter.

What inspired to make this app!!!

A clean and decency political ecosystem is what, everybody want. Now-a-days social media is one of the viral medium to create awareness. And Selfie is also trendy. So ti sum up all theses facts, the idea of this application came up.

Steps to use this app

Open the app --- Choose your sticker --- Click your selfie --- Share it with your friends and groups.

Currently this app is made live for Tamil Nadu and Pondicherry state Elections. Soon the other states will be added and make this as a one stop app to create 100% polling awareness in India.

One Black Mark on your finger has all the capability to make the entire political ecosystem clean. Be proud to have this #OneBlackMark in your life.

Check out the android app here http://bit.ly/1YfxpmN iOS will be live by this weekend.

We are doing this just for a social cause and there are no monetary benefits and we are not supporting any political parties. If you like this app and initiative please share it with your friends and family.